08 Feb Challengermode expands into LATAM with Yup.gg partnership
Esports tournament platform Challengermode has expanded into LATAM following a partnership with Singapore-based gaming and esports marketing platform Yup.gg.
Challengermode will provide its platform for Season 1 of the YUPCUP, a series of esports competitions for players based in Brazil.
Image credit: Yup.gg / Challengermode
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The YUPCUP sees players compete across a variety of games including VALORANT, Street Fighter, Wild Rift and League of Legends. The grassroots competition features a total prize pool of over R$40,000 (~£5,600).
Yup,gg’s series officially commenced on February 5th with its Street Fighter V competition. It is expected to continue until the end of March.
Philip Hubner, CBDO at Challengermode, commented: “We couldn’t be happier to be engaging with the Brazilian esports scene with Yup.gg. Their dedication to bringing together the disparate parts of the gaming & esports ecosystem together in one place matches our own perfectly.
“The upcoming YUPCUP series of tournaments offers players from across Brazil to level up their skills competing for significant prize money. It is the perfect way to shine a spotlight on the country’s emerging esports talent, and invigorate participation at the grassroots level in a professional setting.”
Following Challengermode’s $12m investment in 2020, the platform has secured partnerships with the likes of Trovo, PUBG Finland, the International Esports Federation and Team Singularity, among others. Moreover, the firm announced its expansion into North America last year.
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Raiford Cockfield III, CEO and Co-founder of yup.gg, added: “Brazil is an incredibly important part of the global gaming & esports ecosystem. We want to use our upcoming Yup Cup tournament to give Brazil the investment and attention that it deserves.
“Challengermode’s dedication to supporting all levels of esports competitions, from grassroots up to pro, makes them an ideal partner for us to launch our first tournament series in Brazil.”
Esports Insider says: This is a significant step in Challengermode’s expansion efforts. With the platform tackling North America in 2021, it is a logical step for Challengermode to break ground in LATAM as its next opportunity. It’ll be interesting to see if this is just the start of the company’s plans in the region.
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