11 Jan Team Spirit extends Parimatch partnership
Russian esports organisation Team Spirit has extended its partnership with bookmaker Parimatch for an additional year.
The renewal will see Parimatch remain the organisation’s title partner throughout 2022, with the option to extend the agreement further until 2024.
Image credit: Team Spirit
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The bookmaker’s logo will be featured on the front and sleeves of the organisation’s Dota 2 and CS:GO player jerseys.
Nikita Chukalin, CEO of Team Spirit, commented: “We are glad to announce the continuation of cooperation with the Parimatch brand. We carefully select companies and brands for potential collaboration. Parimatch has established itself as a reliable betting brand that focuses on esports and its development over so many years on the market.
“Moreover, we are delighted that the Parimatch brand strives to enter into partnerships with the best in their sports. It is a pride for us to be on a par with such giants of world sports as Chelsea and Juventus. We much appreciate our partner’s interest in the growth of our brand and a concern for the promotion of Team Spirit both in the regional and international arena. This is a rare quality on the market today. Thanks to the Parimatch brand for this approach.”
This marks the second time Team Spirit has expanded its partnership with Parimatch following the entities’ initial deal in 2019.
According to the release, the brands intend to continue creating content for the esports community and launch a joint merchandise line in the future.
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Stepan Shulga, Head of Esports at Parimatch Tech, added: “It is a genuine partnership. We started working even before the legendary roster appeared, even when Dota 2 as a whole was not a priority for ‘dragons.’
“The victory at the most prestigious esports tournament in the world opens a new page in the organisation’s history for Team Spirit. Glad we are part of this story.”
Esports Insider says: Following its triumph at the last year’s Dota 2 The International 10, Team Spirit has kickstarted its 2022 with two notable partnership announcements. Given its recent growth, more brands are likely to be interested in partnering with the organisation.
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