24 Sep ESI London returns, Misfits raises $35m, Fnatic gets jersey sponsor | ESI Digest #61
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.
On this week’s ESI Digest we cover, ESI London’s return, Misfits Gaming Group’s $35m investment, Fnatic’s ASOS partnership, Team Nigma merging with Galaxy Racer, TimTheTatman joining Complexity Gaming, and We Are Nations’s The International 10 collaboration.
Misfits Gaming Group announces $35m funding round
Florida-based esports organisation Misfits Gaming Group (MGG) has announced a $35m (~£25.6m) investment round led by the American broadcasting company E.W. Scripps Company.
According to the release, E.W. Scripps Company will invest $10m (~£7.3m) into MGG’s global esports organisation.
Fnatic announces ASOS as Official Retail Fashion Partner
Image credit: Fnatic / ASOS
London-based esports organisation Fnatic has announced a three-year deal with British online fashion and cosmetic retailer ASOS as the org’s Official Retail Fashion Partner.
The reported ‘multi-million pound partnership’ will include on-and-offline activations, as well as ASOS’s logo placement on the front of Fnatic’s jerseys. This will include the organisation’s League of Legends World Championship jersey, which is scheduled to debut next week.
Team Nigma merges with Galaxy Racer to become Nigma Galaxy
Image credit: Nigma Galaxy
Abu Dhabi-based esports organisation Team Nigma has merged with fellow MENA organisation Galaxy Racer.
As a result of the merger, Team Nigma has been renamed Nigma Galaxy and will head up Galaxy Racer’s esports division.
TimTheTatman joins Complexity Gaming as part-owner
North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part-owner.
Per a release, Betar will bring ‘immediate revenue opportunities’ to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.
We Are Nations teams up with Valve for Dota 2’s The International 10
Image credit: Valve
Game publisher Valve has announced a partnership with esports merchandising company We Are Nations.
As a result of the deal, We Are Nations will deliver a full range of merchandise for Dota 2’s The International 2021 (TI10). Under the terms of the agreement, We Are Nations will be responsible for creating official branded apparel and accessories related to the event.
ESI Digest is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.
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