05 Jul Top LATAM and Brazilian esports business developments in June 2021
Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from June.
Top LATAM esports business developments, June 2021
Mobile Legends: Bang Bang creates esports league in Brazil
Image credit: MOONTON Games
Game developer MOONTON Games has expanded its Mobile Legends: Bang Bang Professional League (MPL) structure to include Brazil.
This is the first MPL competition to take place outside of Southeast Asia. Its inaugural season will feature a total of eight teams and a $30,000 (£21,551) prize pool.
Read more of the story here.
Casas Bahia names Bruno ‘Nobru’ Góes Head Creative of Games
Credit: Casas Bahia
Brazilian retailer Casas Bahia announced that Fluxo‘s CEO and co-founder, Bruno ‘Nobru’ Góes, has joined the company as Head Creative of Games.
According to a release, Góes will take part in creative decisions to help Casas Bahia reach gaming and esports fans. Specifically, the professional Free Fire player will help create fan activations and exclusive content for gamers.
Read more of the story here.
River Plate, Boca Juniors, Flamengo and more join Brawl Stars Master League
Image credit: Brawl Stars
A multitude of LATAM football clubs have been announced as participants in the upcoming Brawl Stars Master League, a new esports competition featuring a $100,000 (~£71,014) prize pool.
The participating teams include the likes of Flamengo, Corinthians, Boca Juniors, River Plate, Chivas, Atlético Nacional, and Universidad de Chile, among others. The participating clubs will each have an exclusive in-game skin within the mobile MOBA hero shooter title.
Read more of the story here.
Liga NFA partners with TikTok to broadcast the Free Fire tournament finals
Credit: Liga NFA
Brazilian independent Free Fire tournament Liga NFA has partnered with short-form video platform TikTok to broadcast the league’s Season 5 Finals.
As a result of the partnership, TikTok has been named as Liga NFA’s official broadcast partner for the event, which will commence on June 27th. The tournament will also be broadcast on Booyah! and Youtube.
Read more of the story here.
Brazilian football club Cruzeiro returns to esports, partners with 7W Play
Credit: Cruzeiro Esports
Brazilian football club Cruzeiro Esporte Clube has announced its return to esports through a partnership with Brazilian digital entertainment company 7W Play.
According to the release, Cruzeiro will utilise 7W Play to help facilitate the club’s return into the esports ecosystem. Cruzeiro left the esports scene in March this year after E-Flix eSports terminated its licensing contract with the football club.
Read more of the story here.
IGC launches Wild Rift Tournament in Brazil, partners with Razer
Credit: Gamers Club
Immortals Gaming Club (IGC) has announced, through its gaming platform Gamers Club, a League Of Legends: Wild Rift Tournament. IGC also revealed that the event, called Conquest, will be sponsored by gaming peripherals brand Razer.
The Wild Rift Tournament, which features a prize pool of $BRL 15,000 (£2099,73), will include three stages and two qualifies, with 128 teams competing through an open qualification format. Razer will also sponsor other tournaments from IGC, called Rift and Chroma Cup. Both are going to be tournaments featuring League Of Legends and VALORANT.
Read more of the story here.
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Commercial, Features, Games, League of Legends, Markets, MOBA, Mobile, Partnerships & Sponsorships, South America, Brawl Stars Master League, Casas Bahia, Cruzeiro Esporte Clube, Fluxo, Immortals Gaming Club, Liga NFA, MOONTON Games, MPL Brazil, TikTok
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