29 Jun HyperX named FaZe Clan gaming microphone partner
North American organisation FaZe Clan has named peripherals brand HyperX as its official gaming microphone partner.
As a result of the partnership, HyperX will provide its range of microphones to FaZe Clan’s content creators.
Image credit: HyperX / FaZe Clan
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In addition, both entities will create a range of activations. This includes, video and social media content, providing access to exclusive streaming events, FaZe Clan meet and greets, plus product giveaways.
Stephanie Winkler, HyperX’s Strategic Marketing Manager, commented: “Working together with FaZe Clan highlights HyperX’s commitment to equip entertaining gaming content creators around the world with top-quality microphones.
“As one of the most popular esports and entertainment organisations in the world, FaZe Clan and its creators expect their equipment to meet and exceed the rigorous demands of streaming and production life. HyperX is proud to outfit the FaZe crew with its stylish line of QuadCast standalone condenser microphones.”
Throughout 2021, FaZe Clan has restructured its backroom staff operations. This includes bringing in the likes of Amit Bajaj as its new Chief Financial Officer and Kai Henry as the organisation’s new Chief Strategy Officer, among others.
Moreover, the organisation has also secured a range of partnerships and collaborations this year, particularly for merchandise collections. This includes activations with Microsoft, Takashi Murakami, and DC.
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FaZe Clan CRO, Jeff Pabs, also spoke about the organisation’s recent partnership: “The collaboration came together organically through both FaZe Clan and HyperX’s mission to shape gaming culture through best-in-class content for fans around the world. This is a big win for our content creators across their digital channels and our pursuits within the podcasting format.”
Esports Insider says: HyperX collaborating with FaZe Clan isn’t a huge surprise, especially given the reputation of both entities within the esports and gaming space. However, it is intriguing to see the deal focus specifically on HyperX’s microphones. Only time will tell whether this partnership will increase the reputation of HyperX’s product.
Commercial, Games, Latest News, Markets, North America, Partnerships & Sponsorships, FaZe Clan, HyperX
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