08 Jun LG renews partnership with collegiate esports series Battle Academy
LG Business Solutions USA has renewed its partnership with collegiate multi-game esports tournament series Battle Academy.
As a result, LG’s UltraGear gaming monitors will remain as the tournament’s official monitor.
Image credit: Battle Academy / LG
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According to the release, the deal was renewed due to the series’ successful debut in 2020, which saw participants offered scholarships by universities and colleges.
Battle Academy is run by UGC EDU, a division of Ultimate Gaming Championship. The series looks to provide an ‘organised, education-focused competition league’ which can help gamers pursue a career in the esports industry. This can range from players competing in the event to providing more opportunities for designers, marketers, and journalists, among others.
LG Business Solutions USA’s Gaming Monitor Expert Aaron Addison, commented: “Battle Academy’s 2020 launch was an overwhelming success that has given students a new avenue to hone their skills in multiple competitive esports games while attracting interest and even financial assistance from colleges looking to bolster their nascent esports programmes and rosters.
“As a leading sponsor for the tournament, LG Business Solutions USA provides professional broadcasters to cover the live, online competitions on Twitch, solidifying the series as a force to be reckoned with amid a rapid rise in viewership and general interest.”
So far, Battle Academy has held tournaments for Rocket League and VALORANT, with additional titles planned for its summer season and other series’ in 2021.
Ultimate Gaming Championship CEO Matt Jackson, added: “We are putting more eyes on high school and collegiate esports competitions while informing people of the new career pathways emerging within the growing esports market.
“Thanks to LG and our other valued partners we are offering a no-cost-of-entry model that develops an all-inclusive opportunity for students of all backgrounds and provides scholarships with amazing esports gear.”
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The winning schools of each Battle Academy tournament will receive gaming equipment, such as LG’s UltraGear monitors. Some of Battle Academy’s other sponsors include Intel, Logitech, Microsoft, and IT reseller SHI Int’l Corp.
Battle Academy’s summer season officially commenced on June 7th with its Rocket League event.
Esports Insider says: More structured collegiate esports competitions will undoubtedly bolster the grassroots esports scene. This looks to also be apparent to a variety of brands, with the likes of LG, Intel, and Microsoft sponsoring the collegiate series. As the collegiate scene grows, more opportunities should become available for other esports sectors such as journalism, media, and marketing.
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