03 Jun Mercedes-AMG Petronas Esports Team partners with SteelSeries
Mercedes-AMG Petronas Esports Team has announced a partnership with esports peripherals firm SteelSeries.
As the sim-racing team’s official peripherals supplier, SteelSeries will collaborate with Mercedes-AMG Petronas Esports Team on a range of projects. This includes product testing, digital events, and brand activations, among other initiatives.
Photo credit: Mercedes-AMG Petronas Esports Team
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According to the release, the projects are expected to help ‘drive performance, innovation, and quality in the sim-racing esports space’.
To kick off the collaboration, the peripherals brand will create limited-edition mice, keyboards and headsets, which have been crafted for the team.
Tony Trubridge, Global Esports Director at SteelSeries, commented: “This marks the first time we’ve collaborated with the esports arm of a Formula One team, and this new partnership with the Mercedes-AMG Petronas Esports Team further showcases our commitment to innovation for the best esports athletes in the world.
“At SteelSeries, we have always made it our chief priority to ensure that our products are made for the people who are using them, so we are eager to hear directly from the esports drivers and engineers to help us push boundaries and enhance our products for the esports racing space, our fans and gamers.”
SteelSeries has also cited that the company will work directly with the team’s engineers to ‘garner feedback’ for future projects. SteelSeries’s deal with Mercedes-AMG Petronas Esports Team follows on from the sim-racing team’s partnership with semiconductor company AMD last month.
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James Vowles, Motorsport Strategy Director, Mercedes-AMG Petronas Formula One Team, added: “Feedback is key in motorsport and esports. Whether that is feedback between driver and engineer, or feedback between driver and equipment; it is crucial in the hunt for performance.
“Creating an environment for our drivers and engineers that is as seamless as possible is always our goal and having a partnership with a company like SteelSeries helps us achieve this objective.”
Esports Insider says: Mercedes-AMG Petronas’s recent partnerships with SteelSeries and AMD highlight the team’s intention to bolster its esports operations. Sim-racing firmly established itself during the pandemic. Hopefully, these partnerships signify that the scene continues to develop and grow.
Commercial, Europe, Latest News, Markets, Partnerships & Sponsorships, Simulation Racing, Sports Simulation, Mercedes AMG, Mercedes-AMG Petronas Esports Team, SteelSeries
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