09 May eGen Esports’ Brad Timmins on e.l.f Comsetic’s Journey into Gaming
In November of 2020 Oakland, California-based cosmetics and skincare company e.l.f. Cosmetics decided to take a committed step into the world of competitive gaming by signing a sponsorship deal with Australian Fortnite player and variety streamer Kathleen “Loserfruit” Belsten. Fast-forward to May 9, and the cosmetics company is going all-in on a Twitch channel and […]
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