04 May Top LATAM and Brazilian esports business developments in April 2021

Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from April.

Top LATAM esports business developments, April 2021

Latin artist Ozuna partners with XSET

Lifestyle gaming organisation XSET has announced a partnership with multi-award-winning Puerto Rican singer/songwriter Ozuna. The partnership sees Ozuna become a managing partner of the organisation.

Ozuna and XSET will collaborate on several business initiatives, not only gaming and content creation but merchandise drops and non-fungible tokens (NFTs).

Read more about the story here.

LOUD and Esports Charts Announce Data Analysis Partnership

Esports analytics company Esports Charts last month signed a data partnership with LOUD, the Brazilian esports and entertainment organisation. As part of the collaboration, Esports Charts will give LOUD access to the analytics service Streams Charts.

“Much of the strategy behind LOUD is through our reliance on data, where we think analytically, rigorously and systematically about our business objectives. Our partnership with Esports Charts provides us with the necessary data to leverage information in decision making,” said Matt Ho, co-founder of LOUD.

Betway expands MIBR partnership, joins forces with female CS:GO team

Online bookmaker Betway has expanded its existing deal with Brazilian esports organisation MIBR by joining forces with its female Counter-Strike: Global Offensive team. The deal will see MIBR Female and Betway collaborate on a range of activations. The partnership comes after Betway and MIBR announced they had renewed their existing deal for a fourth consecutive year. 

MIBR signed its female CS:GO roster back in January. Betway is the third partner of the team, joining online tournament platform Gamers Club and Brazilian branch of multinational electronics company LG.

Read more about the story here.

Lenovo renews sponsorship deal with Circuito Brasileiro de Counter Strike

Computer manufacturer Lenovo has renewed its sponsorship deal with the Circuito Brasileiro de Counter Strike (CBCS). The firm’s Legion brand will be promoted throughout the tournament. Legion by Lenovo is the first sponsor to be officially announced for the CBCS 2021 season.

Read more about the story here.

KRÜ Esports appoints Vanquish as exclusive commercial agent

Sergio Aguero’s esports org KRÜ Esports has named international marketing agency Vanquish as its exclusive commercial agent. The parties will collaborate to bolster KRÜ’s commercial portfolio by securing ‘strategic alliances with brands that share its vision’.

Agüero, who is KRÜ Esports CEO, commented on the deal: “KRÜ Esports has clear goals for 2021: the launch of two new disciplines and the creation of a Latin American Gaming Office headquartered in Buenos Aires, as well as participating in international tournaments and competitions. This alliance with VANQUISH as our commercial agent makes us very happy.”

Read more about the story here.

Brazilian esports organisation LOUD signs rapper GUXTA

Brazilian esports organisation LOUD last month announced the signing of Brazilian rapper GUXTA, making him the team’s first music influencer. Despite officially signing for the esports org on April 27th, this is not the first time that GUXTA has collaborated with LOUD. In 2020 the rapper launched ‘Zero Farpas’ in collaboration with the org.

LOUD has teams in many esports titles in Brazil, most notably Garena Free Fire and Fortnite. This year LOUD also joined the premier Brazilian League of Legends competition, the CBLOL.

Read more about the story here.

Cooler Master announces LATAM Crew partnerships

Taiwanese PC company Cooler Master has announced the teams it will be working with in Latin America. The teams are: All Knights, CASLA Esports, Kaizen, and Polaris. Cooler Master partnered with the four teams to help grow the esports ecosystem in the region. Contract details were not disclosed. 

Read more about the story here.

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