04 May Fortnite: Marvel Season Generated More Revenue Than Any Other Collaboration
Court documents reveal Fortnite’s top revenue-generating collaborations.
Since its release in 2017, Fortnite Battle Royale has revolutionized gaming forever. Beyond the game’s innovative building mechanics and flashy character outfits, Fortnite developer Epic Games has built an empire and a worldwide phenomenon. The early going proved Fortnite’s pull, where the developers secured unfathomable partnerships with Marvel Comics and the National Football League (NFL), both of which capitalized on the game’s substantial popularity.
The last four years provided ample opportunities for Epic Games to connect with different independent properties (IPs). Today, as the Epic Games vs. Apple antitrust battle raged on, the former released some details about Fortnite’s most financially beneficial crossovers. Some of the results are rather interesting.
Also Read: Naruto, Samus & The Bride Amongst Leaked Potential Fortnite Collaborations
Marvel Crossover tops the list
— iFireMonkey (@iFireMonkey) May 3, 2021
Although Epic’s legal team did not divulge exact figures, the chart above lists Fortnite’s top IP collaborations by revenue. However, it lists Marvel as Fortnite’s highest-earning collaboration. The two first crossed paths in the lead-up to Avengers: Infinity War in 2018.
Two years later, Deadpool became the premiere incentive in Chapter 2 – Season 2’s Battle Pass. Epic Games then worked Marvel characters into Chapter 2 – Season 4’s story. It’s not clear whether this graphic accounts for all Marvel collaborations or not, but it’s not surprising to see this one atop the list.
Star Wars Claims the Number Two Spot
Equally unsurprising is Fortnite’s crossover with Star Wars. Like Marvel, Star Wars is one of the hottest and most marketable commodities in the entertainment industry. The first Star Wars connection occurred in Chapter 2 – Season 1. Players could acquire a Stormtrooper cosmetic outfit from the Item Shop or by purchasing the Respawn-developed Star Wars: Jedi Fallen Order game.
The relationship continued later that season with a live in-game event ahead of Star Wars Episode XI: Rise of Skywalker. That led to more Star Wars cosmetics and usable lightsabers in the game. More recently, Epic Games featured The Mandalorian and Baby Yoda as the main attraction in Chapter 2 – Season 5’s Battle Pass. The two parties are supposedly collaborating for Star Wars Day this year.
Also Read: Leaks Reveal Upcoming/Scrapped Collaborations with The Rock, Ariana Grande, Lady Gaga & Lebron James
All Highest Revenue-Generating Crossovers
Here are all of the top-11 collaborations available in the court document:
- Marvel
- Star Wars
- NFL
- Travis Scott
- Marshmello
- DC Comics
- John Wick
- Ninja
- Nike
- Drake
None of the names listed above seem out of place. Epic Games tend not to quit on collaboration and instead re-released them over time. Except for Travis Scott, all properties receive a second shot in Fortnite’s Item Shop. Travis Scott may move to number two or three on the list when Epic inevitably brings his collection back.
Thankfully, nothing alarming has come out of the Epic Games vs. Apple legal war thus far. On the contrary, many of the documents have provided insight into just how powerful Fortnite has become.
Feature Image: Epic Games
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