01 Apr Ligue 1 Uber Eats provides update on international esports competition
Ligue 1 Uber Eats has announced that after more than two months of preliminary rounds, the eLigue 1 Tour, an international esports competition for FIFA 21, is set to commence.
The tournament was open to fans across the world, with its preliminary rounds making stops in Brazil, Ivory Coast, Japan, Morocco, Qatar and the United States of America.
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The six players that were crowned champions of their country will compete for the international title during the eLigue 1 Tour Finals, with the event held in France at the beginning of next season.
Launched in January 2021, over 3,000 different participants competed in the qualification phase of the tournament across the six countries, according to the release.
Mathieu Ficot, Deputy CEO of LFP commented: “The eLigue 1 Tour completes the international development strategy of the Ligue 1 Uber Eats, one of the priorities of the LFP and its clubs. With this amateur esport competition on EA SPORTS FIFA 21, we want to reach out to a maximum number of fans abroad and increase the awareness of Ligue 1 Uber Eats in an innovative way, by adapting to new consumption patterns.”
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Ligue de Football Professional, the organisers of the project, relied on esports marketing agency Freaks 4U Gaming to take charge of the overall management of the competition, as well as being involved in the event’s operations, regulations, communication and production.
Samy Ouerfelli, Head of New Business at Freaks 4U Gaming added: “By accompanying the LFP on the eLigue 1 Tour, Freaks 4U Gaming is contributing its know-how in piloting international products, enabling sports players to help them in their desire to diversify digitally to a new audience.”
Esports Insider says: The eLigue 1 Tour looked to provide more international esports opportunities for fans and following the conclusion of its qualifications, the football league has somewhat achieved that. To have over 3,000 participants across six countries is an impressive starting figure. If the finals is a success, there is certainly the possibility that this competition will be expanded to include more regions.
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