01 Apr 2021 Esports Awards unveils rebrand and partners
The Esports Awards has revealed a new look for 2021, alongside announcing a whole host of partners.
Now in its sixth year, the 2021 Esports Awards has rebranded its logo to represent the silhouette of its award statue. According to a release, the design was inspired by the iconic Oscars award silhouette.
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Gaming chair company Secretlab has joined the 2021 Esports Awards as a partner., with additional details of the partnership expected to be revealed in May. The Esports Awards also announced that its returning sponsors include Koyo Store, Sizzle Creative, Touch of Ginger, Verizon, SCUF, Arlington CVB, and Esports Gear.
Michael Ashford, Managing Director of Esports Awards commented: “I’m incredibly excited to kick off the 2021 Esports Awards campaign with a new look, a plethora of new awards and an extensive calendar of year-round celebration. 2020 was incredibly challenging for live events so we were humbled by the response to our virtual celebration and excited to be able to bring the awards back for 2021.
“The Esports Awards celebrates excellence and after six years it was time for a rebrand to maintain the feeling of prestige. We want everyone who walks away with an award to feel like they achieved something special.”
The event will also include four new award categories beginning this year. These include:
- Esports Broadcast/Production Team of the Year
- Esports Creative of the Year
- Esports Video Production of the Year
- Esports Apparel of the Year
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Moreover, a few adjustments have been made to existing categories. Esports Console Player of the Year and Esports Console Rookie of the Year have been renamed Esports Controller Player of the Year and Esports Controller Rookie of the Year, respectively. This is to include more titles being played on PC for broadcast purposes, but still being played with a controller.
Esports Supporting Agency of the Year will transition to Esports Supporting Service of the Year to make the award more ‘inclusive to all businesses’. The criteria for Esports Cosplay of the Year has been tightened to ‘put all those involved at the forefront’.
Nominations are open as of March 31st, and finalists will be announced from May to August in various categories. The awards ceremony itself will be held sometime at year’s end.
According to the release, the 2020 awards show, held virtually, attracted over 15.1 million viewers across the campaign and 5.1 million votes.
Esports Insider says: Last year created a lot of obstacles, but also opportunities that were seized by members of the esports community. Be sure to nominate your favourite players, personalities, journalists, and more! Best of luck to everyone who participates.
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