09 Mar MEDIAPRO strengthens LATAM operations with new appointments
Spanish multimedia communications group MEDIAPRO has announced several new hires to LVP’s and UBEAT’s LATAM divisions.
This includes the appointment of former VICE Media LATAM Commercial Director Jezer Alarcón, and Andrés Varela, who was previously Riot Games’ Esports Manager in Latin America.
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Alarcón has been named as the Director of Business Development for tournament organiser LVP and esports multiplatform UBEAT in Latin America. Moreover, Varela joins as LVP’s new Head of Publishers for the continent.
According to the release, the appointments are seen as ‘a fresh move to redouble investment in Latin America’, with the company first investing in the continent three years ago by opening offices in Mexico, Colombia and Argentina.
Speaking about his appointment, Alarcón commented: “It is a pleasure to become part of an expanding sector such as esports.
“Without question, the best way to arrive is with the help of MEDIAPRO, the precursor of the ecosystem thanks to LVP’s commitment to the region in recent years, also joined by UBEAT. I am delighted to be offered this challenge and am convinced that we will continue to spearhead development in the region in the coming years.”
As part of Alarcón’s role, he will look to expand the influence of LVP and UBEAT in the continent. Varela will focus on LVP’s LATAM esports operations. As of this writing, the tournament organiser is responsible for running national League of Legends competitions in Mexico, Argentina, and Chile, among others.
LVP also organises the FIFA Latin America Global Series alongside national Free Fire tournaments.
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Jordi Soler, CEO of LVP added: “The incorporations of Jezer Alarcón and Andrés Varela will allow us to deliver fresh impetus to the esports scene in Latin America.
“Here at MEDIAPRO we have contributed to the creation and development of national tournament ecosystems, and now we want to take another step beyond audience growth and opening new markets, focusing on content creation of the highest quality.”
Alongside the addition of Alarcón and Varela, MEDIAPRO has appointed María Cristina Forero as LVP’s new Country Manager for Columbia, and Juan Podestá, as the tournament organiser’s Country Manager for Argentina and Chile.
Forero previously worked for telecommunications company Claro. Podestá was recently the Head of Sponsorships and Events at Movistar for Telefónica Argentina.
Esports Insider says: MEDIAPRO has clearly identified the LATAM market as the company’s next major stronghold outside of Europe. LVP’s new additions should bolster the tournament organiser’s esports product in the continent. Moreover, it’ll be interesting to see what the company’s new ‘fresh’ approach will be, and how much it will differ from its previous operations.
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