Head & Shoulders Taps Twitch Stars Including Bugha to Promote New Product Line

01 Feb Head & Shoulders Taps Twitch Stars Including Bugha to Promote New Product Line

Procter & Gamble-owned haircare brand Head & Shoulders is working with a variety of established and up-and-coming Twitch content creators to promote a new line of hair care products during the month of February.  Financial terms of the campaign were not disclosed. The campaign kicked off in December of 2020, focused solely on 2019 Fortnite […]Market & Companies, News, North America, Sponsorships & Partnerships, Fortnite, Head & Shoulders, Kyle “Bugha” Giersdorf, Proctor & Gamble, twitch