19 Jan Barracks announces CBLOL partnership with Riot Games in Brazil
Chilean technology company Barracks has announced a partnership with Riot Games in Brazil to expand its services to Brazil’s premier League of Legends competition CBLOL.
RELATED: Riot Games strikes global partnership with Barracks
The new partnership expands on Barracks’ current partnership with the video game publisher. In December last year, the tech firm became an official partner for the publisher’s esports competitions worldwide.
According to the release, the agreement between Riot Games in Brazil and Barracks will enhance both the CBLOL and CBLOL Academy broadcasts through the use of real-time statistics. This will allow Riot Games Brazil to produce a range of content designed ‘positively impact viewers who enjoy the games week by week’.
Pablo Diaz-Muñoz, CEO of Barracks spoke about the partnership: “2020 was a year where we were able to expand our technology to every corner of the planet, and many broadcast teams were able to recognize the value and quality of our services for the development of their professional competitions. This alliance with CBLOL only reaffirms our commitment to the professionalisation of esports in the region, and why not, worldwide”
RELATED: CBLOL signs KitKat as a new sponsor for 2021 season
This year the CBLOL commenced its first season under the franchise model, a competitive structure used throughout all of Riot Games’ top-tier League of Legends competitions. Along with rebranding its logo and design, the competition has secured a range of partners including KitKat, Gillette and Mastercard, among others.
“The partnership with Barracks allows CBLOL to bring more statistics and content produce possibilities for the audience,” added Fernando Svevo, Broadcast Manager at Riot Games in Brazil. “It’s the next step in the CBLOL evolution.”
Esports Insider says: Riot Games in Brazil partnering with Barracks makes sense given the tech firm already has a strong relationship with the publisher. As a result of the deal, CBLOL and CBLOL Academy will gain more of a comprehensive broadcast which only seems natural given the competition’s new branding, ethos and competitive structure.
League of Legends, Markets, MOBA, South America, Barracks, Barracks Esports, Barracks.GG, CBlol, CBLOL 2021, CBLOL Academy, LoL
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