17 Jan Chupa Chups Partners With EXCEL Esports
London-based esports organization EXCEL Esports has partnered with Spanish confectionery company Perfetti van Melle’s Chupa Chups brand. Financial terms of the deal were not disclosed. Chupa Chups becomes the “official candy partner” of EXCEL’s League of Legends European Championship (LEC) team and will work closely with the organization to create a content series called “Sweet […]
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